I’m sure you’ve all heard about the importance of having a strong brand identity through good design but have you ever considered the real value it has to your business and marketing efforts?
We all know that marketing is essential to make your business grow. Business owners and marketers are inundated with creating good content and communicating the companies marketing message through all possible platforms. The most common used are blog posts, email campaigns, direct mail and social media posts. However, if everyone’s marketing is being done via these platforms and materials, how is your message heard above everyone else’s? Even the best strategically targeted marketing campaign will only deliver results if it catches your prospects attention and then keeps them interested.
Ok, so how do you do this you might ask? The answer….through good design!
We are a design agency so obviously we would say this, right?
However, check out these statistics that show prospect engagement when using visuals with content marketing…
• Researchers found that coloured visuals increase people’s willingness to read a piece of content by 80%.
• Visual content is 40X more likely to get shared on social media than other types of content.
• Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
• 71% of online marketers use visual assets in their social media marketing.
Most marketers and business owners know how beneficial visual design is to boost engagement. So you’re using visuals in your marketing, and they are getting seen but how do you convert them into actual customers?
Good design will help with competing marketing messages, it will help you generate customers by…
Making a good first impression
What’s that saying, you never get a second chance to make a first impression? Well that’s also true with your business brand! We live in a consumer world where first impressions are everything. Good design will help create a strong brand that will make people stop and think about the message your are conveying. Poor quality designs are more likely to make people overlook your marketing message, it also gives an unprofessional impression of your business.
Creating easy conversion
Most people think about copy and content to drive conversion rates. A lot of people fail to appreciate how compelling design can be in marketing. Good design will guide the eye of the user. It will show them where to go first on the page and evoke emotion through colours, imagery and layout. A strong call to action can be designed to look clear and bold, removing any unnecessary distractions creating a simple path through to conversion.
Elevating your visibility
Good design will boost your brand visibility. It will catch peoples attention and help reach your target audience in a clear positive way. This will make your company memorable and help get you noticed which in turn will lead to more conversion rates.
Reducing doubt towards your call to action
It will make your company look and feel more professional. If the viewer doesn’t know your business it will help reduce the doubt and fear they may have when buying into your product or service.
When good design is part of your marketing strategy, it helps you compete or even stay ahead of the competition. Your brand will create a valuable experience for your existing and potential customers which in turn will lead to better conversion rates.