Copyright © 2017 Bostin Design LTD.

John Oates Horseboxes


Location: Darlaston, United Kingdom


Designs and communications produced: Booklet Design, Stationary Design

The Brief

John Oates Horseboxes is a family run business operating for more than 30 years in Darlaston, West Midlands. They also have offices in Essex, Shrewsbury, Birmingham, East Midlands, Oxford, Leeds and Portsmouth. Specialising in custom built horseboxes, they came to us looking for marketing solutions to give out to potential customers at exhibitions.


The Solution

After visiting the site and meeting with the business development manager we got know a bit more about the company, understood what they offer, found out what their best sellers are and who they are trying to target.
We went away and created an 8 page booklet that gave a overview of the company and pushed their specialties without being too text heavy. We made key selling points stand out in the design and added bold call to action sections where the customer can easily find out how to get in touch.


We came across the “Built Your Own Horsebox” page on their website and loved the idea. Seeing the potential and appeal this would have to customers we suggested having the same concept in the booklet. We broke down each stage into 4 clear steps that people would be able to understand easily and pick out when skim reading. Giving the customer the break down of the building process makes it less complex, meaning they are more likely to enquire about this offering.


The booklet was printed in A5 making it small enough to fit in a pocket or bag, and easy to carry when walking around exhibitions. We also designed business cards with the same stylish feel for brand consistency.

The Feedback

“Great to deal with, very professional and the finished designs are exceptional. Will definitely be using Bostin again on all our future design projects.”


J J Haddock – Business Development Manager at John Oates Horseboxes