Copyright © 2017 Bostin Design LTD.

Parrot Cider

 

Location: Dudley, United Kingdom

 

Designs and communications produced: Logo, Box & Label Design and Print

The Brief

We were asked to create an eye catching logo and label design for Parrot Cider. The brand was targeted towards the generation who used to drink alcohol pops but now buy fruity ciders and beers. The parrot had to be colourful, bright and bold to jump out at consumers when viewed on the shelf.

 

The Solution

Following the creation of the logo we then started on the label designs. With each label the parrot would sit on a fruit branch which would change depending on the flavour. This concept is flexible as it can change easily when new flavours are brought out whilst keeping consistency in the design. We used a fun but contemporary brushed font to suit the brand style and target market. The brand identity was well received and we are excited to see it on the shelves.