Copyright © 2017 Bostin Design LTD.



Location: Liverpool, United Kingdom


Designs and communications produced: Branding, Stationery and Website

The Brief

Smileworks based in Liverpool are known for providing all aspects of cosmetic dentistry and facial aesthetics. We were asked to create a brand identity around the theme of a private airline. The clients are considered as passengers, the staff are cabin crew and the surgery has been built in the style of an airport creating a unique customer experience.


The Solution

The stationary design was based around the idea of passports and boarding passes. We even created a sick bag and incorporated 7 different language translations to make the theme as realistic as possible. The mobile friendly website was consistent with the branding.