Copyright © 2017 Bostin Design LTD.

Love Joes – The Greek Deli


Location: Aldridge, United Kingdom


Designs and communications produced: Identity

The Brief

Love Joes a manufacturer and distributor of fresh and frozen food products approached us to produce an identity for their latest food concept ‘The Greek Deli’.


The Solution

Greek brands are usually made up of blue colours and Roman style fonts. We were asked to move away from this typical look and create something different in a Cypriot style. Instead of blue and white colours we took inspiration from the Cypriot flag and worked with olive greens and subtle golds. Following the creation of the logo we produced stationary, uniform along with outdoor and indoor marketing material.