23rd September 2016

Posted By: Chantelle Mills

Purple is created by the primary colours red and blue. Throughout the years purple has quite often been associated with royalty, luxury and prestige. When it comes to advertising and branding it would be hard to disagree that the colour is most definitely associated with a particular famous chocolate company from the Midlands. Hmmm no wonder this is my favourite colour, what kind of person doesn’t like royalty, luxury, jewellery and confectionery!

Not only is purple used to portray rich, powerful kings and royalty it also portrays magicians and sorcerers opening up a whole world of magical, mysterious and mythical possibilities. Relating to and opening up the world of imagination, it’s a day dreamers escape from reality.

Four Shades of purple
Lavender – is a pale tint of purple with a bluish hue, it matches the colour of the flower with the same name. There are many variations of lavender such as, lavender blue, pale lavender etc. The colour represents beauty and femininity and sometimes is considered to be a ground up pink.

Lilac – is a light violet colour with a slightly pinkish hue. Like lavender, violet is lilac also shares its name with a flower.

Mauve – is a pale purple colour that sits somewhere between lavender and lilac. Named after the mallow flower which is known as mauve in French.

Plum – is a deep reddish purple which is closely represented by the average colour of a plum fruit. Plum is considered to be an old fashioned colour linked to family traditions.