MFS SEAFOOD LTD

MFS Seafoods specialise in importing the finest frozen seafood products from all around the world. Established in 1982, they deliver frozen products to seafood wholesalers and distributors across the United Kingdom.

 

Name Creation. Logo Design. Visual Identity. Packaging Design. Artwork.

MFS Seafoods were branching out into snack and party food, they needed a new brand identity to promote the product line. We were asked to generate ideas for their new brand name and tagline. Plus develop an engaging visual identity that would attract young families and couples. We also created a further 10 packaging designs that moved away from their current brand style.

After pitching the name creation and brand strategy concept to the company directors, the name “Delish” was picked with great enthusiasm from our presentation. We created a playful, fun and bold logo design that would appeal to young families and couples when choosing party food. The illustration element in the logo also emphasises the brand name and was inspired by the emoji most people use when talking about food!

The product line is now in shops and supermarkets across the country.

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