We were asked to completely overhaul their brand identity, develop their messaging and help create more engagement across all channels to position themselves as market leader.
Rothley wanted to change the direction of their brand and step away from the usual DIY hardware look and feel. Within an ever-changing innovative industry, the aim was to focus their messaging on new sustainable and ethical manufacturing processes they are undertaking. Also to create a clear message of affordable product choice to retailers and end consumers.
We came up with the campaign headline “Make the right choice” with sub headers of “for your environment”, “for your home” and “for your pocket”. This concept is the basis of our complete transformation which we are currently still developing.